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Photo by Hal Gatewood on Unsplash
Having engaging content is the key to attracting an audience and maintaining it! While you could simply fill your website and social media posts with random content, this will not benefit your business. It will certainly not make potential clients interested in knowing more about your business. Thus, you must post the right content that will positively impact your home microgym business and your audience.
Website Content
It’s a fact that over 4 billion people in the world use the internet, so running your microgym without a website is not advisable. Your website sells your gym to potential clients, even before they visit your gym in person. So, it makes sense to ensure that your website is as convincing as possible to ensure potential buyers stay on your website, not click off.
Let’s go over some things you will need on your microgym website.
Include an About Us Page
Whether a business is small, medium or large, an About Us page is essential. Such website pages are the perfect place to list your goals, achievements, and the history of your business, which readers are likely to be interested in.
Your microgym About Us page can include the year your business was founded, your goals, what you have accomplished so far, and what you offer that is different from other microgyms.
Tell them your story in a Team Page
A page dedicated to introducing the people behind your micro gym is beneficial as it creates a personal approach to your buyers. As a micro gym owner, you can create an experience that gym enthusiasts won’t find at other gyms. Clients will be more willing to contact you and learn more about your business if they see who is behind it. For family businesses, this is exceptionally important as it shows that the company is run by a hard-working family, something potential clients will greatly appreciate.
Keep them up to date with Recent News
Small businesses often have lots of news and updates to share with their local community. That being said, having a spot dedicated to posting new information regarding your home microgym on your website informs your audience keeps you relevant.
You can use the News section of your website as a marketing tool to increase audience engagement. You can, for example, post any discounts or deals you are currently offering up on the News section.
Let’s find out how you can use your website and Social Media platforms together!
Keep your audience coming back with a Workout-of-the-Day
Posting daily workouts is a great way to engage your audience and keep them coming back, and it is especially good at giving them a sneak peek into your programming. Whether you pay for daily programming or program it on your own, people love free content and are more likely to pay for more after getting a taste of what you have to offer.
Use a Blog to dive a bit deeper into your philosophies
Blogging is a tried and true method to engage your audience and is an opportunity for you to reach new audiences while keeping yours engaged. Why blog? Because you can build your brand, inspire others, learn new things, connect with new people, and earn passive income.
It’s no secret. The more you write in a niche market, the more authority you gain. And right now, home microgyms are a very niche market. If you start now, who knows, maybe you’ll be a leading blogger in the budding industry.
Conclusion
Overall, ensure your microgym's online presence remains active by posting frequent business updates and offers on your website. Show your audience you are engaged in the community, care to add value to their lives, and are committed to providing them an excellent experience.
Ready to start your home microgym business? Follow our How-To and in 4 steps you will be a bonafide home microgym owner!
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